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About Us

Evaluate Advisory is a boutique FSBO Consultancy providing expert advisory to business owners selling their business. All our advisory work is based on real industry experience and provided by actual expert business brokers.

We offer this service because we saw many people try and sell the business on their own while trying to save on business broker commissions. What they ended up doing is either damaging their business or wasting months or years with no results plus wasting money on other professional fees like accountants and lawyers.

Our mission is to empower business owners like you with the business selling expertise and systems to maximize your business sale success. We are the first of its kind in finally providing something in-between. Where you no longer have to choose between prohibitive commissions or high odds of an unsold business.

Daniel Tan

With more than a decade of entrepreneurial experience starting, managing, buying and selling small and medium businesses, Daniel decided it was time to help other business owners during their sale of their business. During this time, he acquired valuable experience working with private equity, venture capital, with a focus on business acquisition.

Through these business buy/sell dealings, strong accounting & finance background, and first-class business brokering certification training, he is able to bring exceptional value to  clients.



  • Business Sale & Acquisition (15 years)
  • Business Valuations (15 years)
  • Private Equity & Venture Capital deals
  • Industry experience: logistics, media, import/export, manufacturing, retail, auto, high tech, F&B.

Professional Development

  • Bachelor of Commerce (2003) – Accounting & MIS, Sauder School of Business
  • Canadian Securities Course CSC
  • BCREA Commercial Applied Course
  • Certified Business Intermediary Course
  • Certified Main Street Business Broker Course